San Francisco Raw Feeders (SFRAW)

"Big or small, we feed them all!"

SFRAW Uber Natural Shampoo: Gently Cleansing “Hair Food”

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After a long hiatus — our very popular and much beloved Uber Natural Shampoo is back!  We just made a beautiful, fragrant fresh batch this week and have it available to purchase in the SFRAW warehouse. This is an item we are happy to ship, for those interested.


Uber Natural Shampoo 8 oz. cobalt blue PET plastic bottle for $18.00
For dogs over the age of 8 weeks, humans, and livestock only. It is not safe to use essential oils on/around cats, rabbits, birds or other small/exotic animals.
Ingredients: Herbal Infusion of Soapwort, Horsetail, Chamomile, Rosemary, Oatmeal, Lavender and Rose Petals; Unscented Pure-Castile Liquid Soap; Whole Leaf Aloe Vera Juice, Rose Hydrosol, Wheat Germ Oil, Jojoba Oil, Argan Oil, Red Palm Oil (Fair-Trade/O, Grapefruit Seed Extract, Xanthan Gum, Vegetable Glycerin, Therapeutic Grade Essential Oil Blend: Lavender, Rosewood, Geranium/Rose Absolute, Ylang Ylang, Grapefruit, St Thomas Bay Leaf, German Chamomile, Roman Chamomile, Carrot Seed/Helichrysum; Custom Blend of Flower Remedies.


Ingredients are 100% Certified Organic or Wild-Crafted; Fair-Trade Certified; Non-GMO; Third Party Certified for Purity and Authenticity; Funds Social and Environmental Programs; Habitat Friendly; Wildlife Safe; Cruelty Free; Vegan.
Gentle enough to use every day, this low sudsing, nourishing shampoo quickly and easily rinses clean. Leaves dogs fresh smelling, not perfumed or overwhelmed with an unnatural, chemical scent (Mango or Peach, for example). Allows for the natural texture of your pet’s coat to shine through. Excellent for dogs with skin conditions of any kind or who are sensitive to chemicals or impure additives. Normalizes the skin, soothes itchies, reduces flaking and shedding, promotes hair growth and repels skin parasites – wow!
Absolutely Pure! Learn more about our exceptional ingredients and how our shampoo is different below.

Is that grooming product as “natural” as you think?
We are proud of our ingredients and fully disclose what goes into every bottle. We use grapefruit seed extract, essential oils and vodka as natural preservatives. Only the highest quality herbs are incorporated into every product we make. We have searched the world of suppliers to find the highest quality, freshest, certified organic or wild-crafted herbs we could find. Therapeutic grade essential oils and/or genuine hydrosols are added for their powerful therapeutic qualities, and we seek out only the finest, certified organic suppliers of these special and powerful substances.

Our shampoo is simply one of the purist conditioning cleaners you will find.
What’s In Our Uber Natural Shampoo:
We use our own home-made Certified Organic herbal infusion and Rose Hydrosol as a base. Certified Organic Saponified Oils of Coconut and Olive (w/ Retained Glycerin) boost the cleansing power of the shampoo without the use of chemical surfactants. Organic Soapwort herb is added as natural, gentle sudsing agent. Certified Organic Oils of Hemp, Red Palm, Argan, Wheat Germ and Jojoba are incorporated as exceptional skin and coat conditioners. Certified Organic Whole Leaf Aloe Vera juice and Oatmeal are included to soothe and balance skin and coat. To this we add therapeutic grade essential oils that are chosen for their ability to balance and nourish the skin and coat and our own flower remedy blend to make bath-time less stressful and more enjoyable for your dog.
rose-petalsOur Uber Shampoo infused herb blend contains:
•  Chamomile – soothing, antimicrobial
•  Rosemary – antimicrobial, excellent hair tonic
•  Horsetail – strengthens hair, stimulates hair growth
•  Lavender – antimicrobial, soothes itching and pain
•  Rose Petals – astringent tonic for dry, itchy skin
•  Oats – nourishing, soothes sore, flaky irritated skin

Our Uber Shampoo essential oil blend contains:
•  Lavender – antibacterial, anti-itch, regenerative, uplifting
•  Rosewood – excellent moisturizing skin tonic
•  Rose Geranium – antifungal, parasite repellant, calming
•  Ylang Ylang – calming, sweet smelling
•  Grapefruit – repels fleas, stimulates hair growth
•  Bay Leaf – hair tonic, deodorizer, repels ticks
•  German and Roman Chamomile – skin soothing/balancing, calming
•  Carrot Seed – excellent for dry/flaky skin, healing

Every ingredient used is as natural as you can find – this is truly “Hair Food” as well as a gentle cleanser. The formula is gentle enough to use daily and will not strip the natural oils found in your dog’s coat.

Our shampoo’s cleansing ingredients (called “surfactants” or “co-surfactants” in the industry) are not merely derivatives of natural materials made into chemical surfactants. Even the mildest surfactants used in some natural shampooing products cannot compare with our truly natural cleansers, which is a gentle certified organic soap made of oils and an herb; specifically, Certified Organic Soapwort herb, Certified Organic Saponified Oils of Coconut and Olive w/ Retained Glycerin.

What’s NOT In It:
Check the labels of most other “natural” grooming products, and you will notice that they hide harsh chemical ingredients by using vague statements in their ingredient listings like “natural coconut based cleansers”. There are no FDA rules that require companies to disclose what’s actually in that bottle and that “natural coconut based cleanser” generally contains ingredients you might not want to use on your pet – especially if your pet has sensitive skin or is not in perfect health.

The use of terms such as “mild coconut based cleanser”, “herbal conditioning base”, “coconut cleaner base” is not adequate disclosure as to what the product actually contains. Unfortunately, with vague descriptions like these, one can never know the actual ingredients used in the product. These vague terms nearly always includes one or more of the following chemical surfactants/co-surfactants:
•  Sodium Laureth Sulfate (SLES)
•  Ammonium Lauryl Sulfate (ALS)
•  Cocomidopropyl Betaine
•  Glucosides (Decyl, Lauryl or Coco)

Sodium lauryl sulfate is a high volume synthetic chemical used in consumer products and is also regulated as a pesticide. A suspected gastrointestinal or liver toxicant, sodium lauryl sulfate can be drying and harsh for the hair and cause eye irritation, allergic reactions, and hair loss. According to the National Toxicology Program, it has shown moderate reproductive effects in experiments. It has not been tested for neurotoxicity.

SLS has been associated with some serious health concerns. It is frequently combined with TEA (triethanolamine), DEA (diethanolamine), or MEA (monnoethanolamine), which can cause the formation of the carcinogenic substances nitrosames.
In addition, unlike most other “natural” grooming product companies, we never use these other unnatural or potentially problematic ingredients:
•  Chemical preservatives (methyl-, ethyl-, propyl- and butylparabens and/or methylisothiazolinone and methylchloroisothiazolinone) – which recent reports suggest are unsafe
•  TEA-lauryl sulfate, TEA (triethanolamine), MEA (monnoethanolamine), lauramide DEA (diethanolamine) or cocamide DEA (diethanolamine) – which have been linked to cancer.
•  Petroleum surfactants, which almost always contain SLS, DEA and other harsh or dangerous chemicals
•  Propylene Glycol (commonly found in anti-freeze)
•  Cetearyl Alcohol, Cetyl Alcohol, Stearyl Alcohol (or other chemical thickeners)
•  Glyceryl Stearate, Polysorbate 80 (or other chemical emulsifiers)
•  Fragrance oils (such as Mango, Tutti-Fruity, Melon, Sea Breeze – these types of scents are synthetic or chemically derived and not from therapeutic aromatherapy essential oils)

We proudly purchase all of our herbs from Mountain Rose Herbs and our essential oils and hydrosols from Bassett Aromatherapy, Amrita or Aura Cacia. We incorporate Dr. Bronner’s Unscented Pure Soap and Nutiva Red Palm Oil into our shampoo formula. We highly recommend these companies for their ethics, integrity, and outstanding high quality and are proud to feature their raw materials in our exceptional products.



Written by sfraw

November 17, 2015 at 2:17 pm

Posted in Products, Uncategorized

Coyotes in San Francisco: How To Peacefully Coexist

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In this Sept. 2009 handout photo provided by Janet Kessler, a coyote is shown on a public street in San Francisco. However you feel about coyotes, they're an increasingly visible fact of life in many San Francisco neighborhoods, often straying beyond protected parkland and out into highly exposed residential areas. Wildlife researchers estimate that about a dozen coyotes live in San Francisco, a city with the second-highest population density in the country that's surrounded on three sides by water. (AP Photo/Janet Kessler) NO SALES MANDATORY CREDIT FOR PHOTOGRAPHER

Photo provided by Janet Kessler, a coyote is shown on a public street in San Francisco. However you feel about coyotes, they’re an increasingly visible fact of life in many San Francisco neighborhoods, often straying beyond protected parkland and out into highly exposed residential areas. Wildlife researchers estimate that about a dozen coyotes live in San Francisco, a city with the second-highest population density in the country that’s surrounded on three sides by water. (AP Photo/Janet Kessler)

With an increase in coyote sightings and close encounters with coyotes in San Francisco parks & neighborhoods, concerns over safety have been raised. Dogs have been lured away and sometimes even encouraged to engage in dangerous “play” with coyotes, multiple dogs have been attacked, mauled/killed, and outdoor cats are at risk for becoming a food source for coyotes.

There are differing approaches to safely and humanely coexisting with urban coyotes, but the first step to take is to educate yourself about these techniques and daily habits, so that you can protect your family while ensuring that our native population of wild canines are permitted to enjoy their lives here in San Francisco peacefully amongst us, unharmed.

hazingWe are encouraging everyone to attend the upcoming meetings on Oct 7th and Oct 22nd:

Coyote Hazing Field Training
Wed, October 7, 2015
5:30 pm to 6:30 pm
Pine Lake Dog Play Area (off-leash area next to Stern Grove)
Pergola (wooden structure in the off-leash area at the Vale Ave parking lot)

Presented by Gina Farr, National Coyote Educator, Project Coyote

Learn what to do if you see a coyote and when it is appropriate to haze one. Learn what hazing entails.
Learn how to keep everyone — people, dogs, coyotes — safe, and how we can all continue to enjoy this wonderful park.

Farr will illustrate proper hazing techniques and discuss when they should be used. Coyote Hazing Field Training will be held outside, by the pergola in the off-leash area at Pine Lake (immediately adjacent to Stern Grove; next to the parking lot on Vale)

Sponsored by: SF Rec and Park Dept, SF Animal Care and Control, Project Coyote, and SFDOG

NOTE: This is NOT the community meeting we’ve been pushing SF Rec and Park (RPD) to have. RPD is finally organizing a community meeting for October 22, but I don’t have any other details yet. More info to follow when I get it from RPD.


Photo by Janet Kessler

We’d also like to encourage you to read through both the Little Blue Society Human-Animal Conflict Resolution website and Janet Kessler’s UrbanWildness blog. Coyote Coexistence proactively organized an on-the-ground effort on this issue and provide education and solutions for peacefully living with coyotes. Their humane, sustainable approach must also be considered when we discuss possible strategies on managing coyotes in an urban environment. We feel very strongly that Coyote Coexistence leaders/educators should be allowed a “place at the table” when determining how to proceed with the issue of management in San Francisco.

Janet Kessler I, with, was out here in the park every single day in September, and in August before Eddie’s accident, sometimes several times a day, answering questions, explaining coyote behavior, promoting prevention and vigilance, handing out guidelines and giving one-on-one demonstrations on how to deter an approaching coyote. I had been called in to help because dogs chasing coyotes had gotten out of hand.

Use of the Trocadero for a presentation that I and Mary Paglieri were asked to give by some of the Stern Grove dog walkers, BEFORE Eddie’s accident, was denied by RPD so that RPD and Project Coyote could give the talk. Before that, Project Coyote refused to give a talk unless 50 attendees could be guaranteed, something no one was prepared to guarantee. Nothing has happened in the seven weeks since that time. When another dog group, again, a month later, asked Mary and me to give a presentation at the Trocadero, it again was nixed by Lisa Wayne of RPD so that there could be a RPD/Project Coyote talk.
A presentation by Mary and me seven weeks ago, could have allayed fears which instead have mounted incredibly. RPD nor Project Coyote has helped at all with this issue.”

Coyote on Bernal Hill

Coyote on Bernal Hill

Please take some time to read through Janet Kessler’s article, Managing Urban Coyotes: False Advertising about Hazing and Habituation Can Lead To A Coyote’s Death Sentence, go to the meetings, and learn how to behave so that everyone can stay safe.

Written by sfraw

October 7, 2015 at 10:16 am

Posted in Uncategorized

Q&A: How Much Vitamin E To Add When Regularly Feeding PUFAs, Fish Oil & Fish/Seafood

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I picked up a bottle of Eskimo-3 fish oil caps today and wanted to know the dosing. I do add fish (EcoPawz Sardine Grind or SFRAW Seafood Medley) to their meals but felt they needed a bit more. With the additional fish oil, how much vitamin E should I add? Thanks! – Julie


Hi Julie, Good question! I’m happy to answer. :)

The AAFCO recommends that balanced fish oil containing diets be supplemented with 10 IU of vitamin E for every gram of fish oil per kg of diet, and their proposed nutrient profiles provides additional information regarding the addition of PUFAs in the diet.

“It is recommended that the ratio of IU of vitamin E to grams of polyunsaturated fatty acids (PUFA) be > 0.6:1. A diet containing 50 IU of vitamin E will have a ratio of > 0.6:1 when the PUFA content is 83 grams or less. Diets containing more than 83 grams of PUFA should contain an additional 0.6 IU of vitamin E for every gram of PUFA.”

“Add 10 IU Vitamin E above the minimum concentration for each gram of fish oil per kilogram of diet.”

Source: Pet_Food_Report_2013_Midyear-Proposed_Revisions_to_AAFCO_Nutrient_Profiles

Most canine nutritionists provide the general recommendation of supplementing with 400 IU of vitamin E for every 1,000 mg of fish oil/PUFA – which is a recommendation I like because it’s easy for most people to calculate/follow, and I agree with this level of supplementation for the safe use of these two supplements (fish oil & vitamin E).

Like most high quality fish oil supplements, the Eskimo-3 oil contains a tocopherol complex in the ingredient listing. This is included as an antioxidant to maintain the stability and integrity of the product and prevent oxidation of this fragile substance. You’ll notice the vitamin E level is not listed on the label that provides nutritional analysis information because the vitamin E added is merely used as a natural preservative and not sufficient for additional supplementation. Typically, the gamma and/or delta (listed as “mixed”) forms are used in this case. These forms, as included in fish oil supplements, cannot be used to meet your dog’s vitamin E requirements, particularly when you are feeding fish and supplementing with fish oil on a regular, frequent and/or ongoing basis. Therefore, you will need to provide adequate amounts of the proper forms of Vitamin E to maintain health over the long-term when frequently feeding fish and PUFAs such as fish oil to dogs.

I suggest incorporating a high quality Vitamin E supplement when feeding fish oil & fish that provides a broad spectrum of natural tocopherols and tocotrienols (there are 8 known forms). In my opinion, the biggest challenge here is sourcing a supplement that includes all of the various forms, is natural and soy-free, bioavailable, free of contaminants/truly safe and made with care from a high quality supplement or food manufacturer, and sourced from a trusted country of origin (nearly all Vitamin E supplements originate from China, even if the final manufacturing occurs in the US).

After much research and concern over quality, safety and the provenance of vitamin E supplements, I have started using and recommending an organic natural form of Red Palm Oil for vitamin E supplementation from Nutiva. There are several other brands that are also very good – so you don’t need to get the Nutiva brand necessarily. Just do your research to ensure what you are buying is of the highest caliber possible, as it is vital to get this from a reputable source that meets high environmental, quality and fair labor standards. I really like Nutiva products and the company, but they are not the only brand that produces a safe and exceptional Red Palm Oil product.

Red Palm Oil is a wonderful food that provides the full spectrum of tocopherols (natural vitamin E) including tocotrienols, and is rich in natural carotenoids (vitamin A) and the antioxidant CoEnzyme Q10, which supports healthy mouth/teeth and cardiac function. If you buy from a reputable source that is harvesting organic Red Palm fruit in an area that is not negatively impacting the local wildlife and ecosystems, and working with the local economy to support fair labor, this is a superior way to supplement with a natural form of vitamin E when feeding fish & fish oils with a pleasant boost of additional health benefitting antioxidants!

Depending on which source you refer to, the nutritional profile information for red palm oil can vary significantly. So unless you get a nutritional analysis profile from the manufacturer of a specific batch of product, we will need to make some basic assumptions and generalizations within a range of possibilities when comparing the various well-respected brands of organic, unrefined red palm oils on the market. Remember that this is a FOOD (nutritional values of real, natural food will always vary) that is sourced from different regions and handled differently by the different manufacturers, so the best you can do is consider the range of these beneficial nutrients that you may be working with. In my opinion, feeding non-standardized, natural food based supplements provides safer and better results than synthetic or highly synthesized, yet standardized, supplements. This is a personal preference. I realize that others may find a natural yet standardized supplement more comforting for the reliability and consistency of the target nutrient being provided through supplementation.

Most sources I have seen state that Red Palm Oil is composed of 30 percent tocopherols and 70 percent tocotrienols; providing more than/over 800 mg/kg of natural tocotrienols and tocopherols.

For example, below please find another source I found provding vitamin E levels found in a popular brand of red palm oil, followed by a paper that investigates how refining palm oil can alters the vitamin E levels found in this food.

1 TBLS of red, unrefined palm oil contains approximately 23 IU of Vitamin E.

Breakdown of Vitamin E composition per tablespoon of unrefined palm oil %/IUs:

alpha-tocopherol (alpha-T): 17% (2.38-3.91 IU)

alpha-tocotrienol alpha-T3): 24% (3.36-5.5 IU)

alpha-tocomonoenol (alpha-??): 3% (.42-.69 IU)

gamma-tocotrienol (gamma T3): 49% (6.86-11.27 IU)

delta-tocotrienol (delta T3): 7% (.98-1.61 IU)

Refining, bleaching and deodorizing reduces Vitamin E content by ~20%


“Palm oil contains 600-1000 ppm of vitamin E”

– Source: The_Effect_of_Physical_Refining_on_Palm_Vitamin_E_(Tocopherol_Tocotrienol_and_Tocomonoenol

Red Palm Oil is food and can be fed safely as such. The only concern you would need to have for “overdoing it” is your pet’s tolerance for digesting fat (in general), if they enjoy the flavor (most love it, but some do not like it at all), as well as rare circumstances where an individual may have an allergic or negative reaction (it is not a high allergen food, so this would be rare, but it is always possible with any substance).

When using it as a food based supplement to accompany fish and fish oil supplements, simply scoop a bit of the oil to add it to their meals every time you feed fish or fish oil. You can feed it at room temperature or melt it – either way is fine. I am very conservative with supplementation in general, and so my recommendations for feeding (below) start low. You may decide to increase the amounts given, so long as your dog enjoys and tolerates eating more of this nutrient dense fat.

Daily feeding rates for Red Palm Oil, I suggest starting with:

small dogs, 1/2 tsp.

medium sized dogs, 1 tsp.

large dogs, 2 tsp.

I’d also like to refer all interested in reading more about Red Palm Oil to an excellent discussion and review of different brands done by Evita Ochel which can be found here.

Hope this helps! Let me know if you have any other questions.

Written by sfraw

July 22, 2015 at 2:04 pm

This Week at SFRAW: 🌈 Discounts | Special & Fresh | New & Fun!

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This week’s newsletter has been created & our Blog followers are getting the TEXT only version before it even goes public! Lucky you ;)

Lots of “New & Noteworthy” items and announcements this week – in fact, I don’t know if I even got everything in there…so many cool things available right now at SFRAW. TIP: Be sure to read to the bottom where you can learn about a special discount offer available this weekend.

SFRAW MEMBERS: Remember you can always CALL 415 225 0589 or EMAIL if you are interested in having us reserve anything you need/want from available inventory. We can also deliver right to your door (cost & details for delivery options can be found towards the bottom of the email).

LINK to view the newsletter in your browser:

Delivering to SAN JOSE this week! Order by this SAT (6/27) for the 7/25 pick-up date in SF or delivery to SAN JOSE.Download the 2015 order/pick-up calendar here. 
“Big or small, we feed them all!”
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local, sustainable, authentic, food.
((  community  ))
Download This Week’s Pricelist
SFRAW BEEF FORMULA/GRIND & LAMB FORMULA/GRIND will be available FRESH this week– come by Saturday first thing to pack your own containers for 10% off!
GreenTripe products are selling fast – we still have cases available, but the stock in running low & we are sold out on some items.
SFRAW DUCK BONE GRIND is back in stock! ($2.50/lb) Liberty Ducks made one of their first deliveries last Friday since they started having trouble with their supply in Jan. We’re so pleased to have this wonderful local producer and products back in stock. While we can’t get their whole ducks right now, we hope the supply of various parts (necks, wings, carcass bones, feet, heads) will be somewhat consistent moving forward.
DUCK HEADS & LAMB HEADS – both are in stock NOW! Wonderfully healthy parts (brains & eyes are especially high in beneficial EFAs) for the adventurous raw feeder/paleo or traditional foods eater!
BEEF CHEEKS & TONGUES – we’re expecting a delivery for these popular items from a great local truly pastured beef supplier on Wednesday. There will be a limited supply, however, so please stop by to get what you need before it sells out!
CHICKEN FEET/HEARTS/LIVERS/GIZZARDS & DUCK FEET continue to be an issue to source from our suppliers (they are not being captured at the USDA inspected facilities currently). We have  a limited supply of frozen truly pastured, organic heritage chicken feet, livers and hearts from a local supplier scheduled for delivery this Friday for about twice the price.  Let’s keep our fingers crossed….we’ll keep you updated.
BEEF!! We have lots of great beef right now from the best local producers… Marin Sun Farms, Bel Campo, BN Ranch, Richard’s Grassfed & Prather Ranch — from pet grinds, to bulk aged primal chunky grinds, to lean ground sirloin for the best burgers, we have what you need at a great price! Prather Beef Pet Grind has been reformulated with 10% ground bone and it’s BACK IN STOCK STARTING FRIDAY (just $3.67/lb!!) BN Ranch Beef Feet are a rare treat we have in stock now! These are amazing cuts for aggressive chewers and those looking for a ligament-rich bone to chew on for hours & days. Great for arthritis, dogs recovering from orthopedic surgery, high energy dogs and teething puppies.
Make an appointments with your animals to see Dr. Fishelson at SFRAW THIS SUNDAY JUNE 28TH from 12-6pm.  Please call ASAP to schedule an appointment: 415-225-0589 or email:  Learn more about this program here.
The absolute BEST fresh beef available in Northern California – come to SFRAW next WEDNESDAY-SUNDAY to stock up on a truly special half-beef we’re getting cut and delivered.
Long awaited — this is incredibly tasty beef.  You simply must try some — when it’s gone, it’s gone! There will be a supply of ground beef, stew meat, steaks & roasts. He’s also bringing us more of that outstanding bacon and smoked pork chops.  Perfect timing for your July 4th weekend celebrations! Bacon burgers, anyone?ORGANIC PRODUCE: We can also get fresh organic produce such as CA avocados, corn, watermelon, onion, tomato — inquire if you’d like to have something in particular to accompany your selections from SFRAW for the holiday weekend.
Exciting selection of wild meats from Durham Ranch! We received a really fun pallet of goodies last week and (scheduled to get more in this Thursday) that included a bunch of new products such as ground venison $6.50/lb, ground elk $6.70/lb, ground wild boar $7.50/lb, three varieties of raw grass-finished goat milk cheeses, whole ducks, whole pheasants, whole quail, whole rabbits, lamb heads, plus plenty of Diestel turkey staples like ground meat, necks, hearts, livers, gizzards. Wild meats are lean nutritious! We currently have a wonderful selection of organic dark chocolates, Hail Merry Tarts, Three Twins Ice Creams & Julie’s Organic Vegan Coconut Chocolate Almond Crunch bars, Kombuchas & Kevita probiotic drinks, too. New delivery of all sorts of delectable new flavors of locally crafted marmalades, jams & preserves from Sweet Pea’s Confections & local Urban Nectar honey will deliver this week!
Coming Soon: Kangaroo (ground) and whole pork necks (great for giant breed dogs!)
THURS: Fresh local California Sablefish
Royal Fishbox is a weekly subscription program that provides subscribers with a variety of INCREDIBLY DELICIOUS sustainable seafood every week in a nicely packaged box format that includes educational and suggested use/preparation information for the contents of each box. $25/per subscription. Sign-up here & be sure to select SFRAW as your pick-up location every Thursday!SAVE WITH SIDEBOX OFFERS! Royal Hawaiian “Sideboxes” are irregular cuts of fresh fish fillets offered at discounted pricing of just $13.50/portion, when available. We plan to get these this week!
Learn more about nematodes for flea & tick prevention at our blog here. You can also watch a video here. We STRONGLY suggest that you take the 15 minutes required to apply nematodes to all of your outside areas around your home this weekend. Re-apply in 1-2 weeks, then apply monthly (or every 6-9 weeks, if you don’t have fleas) throughout the Spring-Fall season for best results. IN STOCK NOW!
Don’t suffer from fleas (again) this year!  We’re expecting a booming flea season- here’s your opportunity to prevent fleas from being a problem for your pet this year without the damaging effects of chemicals or toxins! Arbico nematodes are effective and 100% non-toxic and good for your garden plants/soil!ALSO AVAILABLE: FLY PREDATORS & SAFE/NON-TOXIC MOSQUITO CONTROL GRANULES 
New to feeding raw? Want to learn how to properly and easily prepare your dog’s meals at home for FREE? Learn “one-on-one” from an experienced mentor with our ongoing Mentoring & Apprenticeship Program. Read more about it on our blog. This is a great opportunity for those SFRAW Members just getting started or new to feeding raw. Next Mentoring session is scheduled for THIS **SUNDAY** APRIL 12TH at 9AM – to sign-up to participate as an apprentice, contact us ASAP via email: Sessions take place about twice a month on Sundays.
Have you checked out the SFRAW blog yet? Kasie has written several helpful posts including:

Be sure to Follow our blog and post a comment if you have any questions or feedback to contribute! If you feel so inclined, you can choose to share any of our blog posts on Facebook, Twitter or by emailing.

Check out this sweet video that was taken at SFRAW recently! It’s just a short profile piece that briefly reviews our mission and tells a little bit about what we do/how we came to be.  Please pass it on & come visit us: 250 Napoleon Street, Unit G, San Francisco, CA 94124 We’re OPEN to the public 7-days a week: Sunday-Wed 12-5pm; Thursday & Friday 9a,-7pm & Saturdays 9am-5pm.  Check us out at Facebook, WordPress (, Instagram, Twitter or Yelp.  We have a brand new website in the works currently — our annoying old site, which still has a lot of good information ion it, can be seen here: Thank you!
After hearing good things from our members about this service, and knowing a few of the people involved in this new venture, we’ve decided to take the leap! Get SFRAW products quickly delivered for FREE, directly to you – anyone, anywhere in the SF Bay Area – enjoy!
We have a variety of options when it comes to getting your favorite SFRAW goodies to you!  For our SFRAW members, we offer FREE delivery every month to several hosted pick-up locations — these deliveries are done by volunteers!  This is for orders placed through our online shopping cart and this happens with a month lead time.We also have two members that are willing to deliver to MARIN & CUPERTINO. All you need to do is email us your wish-list and we’ll put together your order from the inventory we have on hand; we can take payment over the phone with your credit card. The MARIN offer is pretty much weekly on Wednesdays and/or Sundays through Kelly.  CUPERTINO pick-up is provided by Greg and this happens a few times a month.  Please email us at: for details and so we can put you in touch with these awesome members for coordinating your delivery & pick-up options.

Lastly, we are happy to provide order quick delivery for phoned-in or emailed orders for a fee to your home or work (see below).

Door-to-Door Delivery Service Within San Francisco County
Please call us to ask about delivery directly to your home or work located in the city of San Francisco, CA. SFRAW delivery for call-in orders from inventory on hand is available 7-days/week; for online pre-orders we can deliver on Saturday or Sundays before 11am or after 6pm (products ordered the month prior).

Members: Starts at $15 for up to 50-lbs.; $20 for 50-100 lbs.
Non-Members: Starts at $30 for up to 50-lbs.; $40 for 50-100 lbs.
Missed Delivery Fee: $25 (if you are not there to accept delivery when we arrive; we will wait for up to 10-minutes)

Note: Door-to-Door delivery is made with a regular vehicle, not a refrigerated van/truck. For over 100-lbs. of product, please call to discuss possible delivery options.

Door-to-Door Delivery Outside San Francisco County
Members Only: We will try to accommodate all requests from members for this service. Fees start at $25. Please contact us for a quote and details.

Did you know we’re on Instagram? Be sure to follow us @sfraw #sfraw
Copyright © 2015 SFRAW, All rights reserved.

Written by sfraw

June 24, 2015 at 8:41 am

Posted in Products, Uncategorized

GUEST SPEAKER: OLIVER STARR “PREY MODEL FEEDING FROM A WOLF EXPERT” (check out comments for link to materials & see photos from that night)

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You’re Invited to Attend This Special Event at SFRAW



Learn about prey model feeding from a well known wolf advocate, conservationist, researcher, writer/speaker, former professional athlete and SFRAW member, Oliver Starr. Oliver will speak about how he feeds his own animals: Arctic Wolf, Aqutaq and Wooly Malamute, Bixby. Through his 30-years experience of working with, researching, educating about and caring for wolves, Oliver has developed a unique raw diet and feeding program which closely replicates the diets of wild canids.

PLEASE RSVP by emailing us: or calling 415-225-0589 Space will be limited.

Oliver’s ambassador wolf, Aqutaq will be in attendance for you to meet. This is a unique opportunity to meet a wolf and learn about feeding raw from one of our own members that is an expert writer and speaker on this interesting topic.



Oliver Starr is an entrepreneur, a writer and a consultant.  He has also been a professional road and mountain bike racer, a big wave surfer, and a highly competent skier.  He is the youngest person in history to ride a registered century bike ride – an accomplishment he achieved when he was only 7 years old.  It took him over 9 hours.  Upon completion he was asked if he was tired.  He responded that he was not.  He then closed the door of the vehicle in which he was traveling, buckled his safety belt and was asleep before the car had left its parking spot.

Currently Oliver is the Executive Editor of GTDtimes, a web site that is focused on aggregating all the best news and information related to David Allen’sGetting Things Done” paradigm of personal and professional productivity.

In recent years past Oliver has been the founding blogger at two nationally recognized blogs: MobileCrunch, a TechCrunch Network Blog and The Mobile Technology Weblog.  He was also the Senior Vice President of Business Development and Chief Mobility Officer for Foldera and prior to that was the CTO of one and CEO of two other start-up ventures that he helped lead from inception to acquisition.

Educationally, Oliver’s focus has always been on the sciences with a particular interest in ethology, biology, biochemistry and kinesiology.  Oliver is nationally recognized as an authority on mobile devices as well as sports performance and pharmacological and dietary means of improving both general health and athletic performance.

He is a prolific writer and a seasoned public speaker who frequently participates in technology conferences both in the US and abroad.  Oliver can be reached at oliver at owstarr dot com or via phone at 415-704-4544.

More Affordable Menu Plan at SFRAW

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SFRAW’s Mission

  • To give thoughtful consideration to and conduct business in a manner that honors the health and well-being of all species (human, wild, farm and domestic animals);
  • To be a discriminating purveyor of high-quality, ethically produced, truly wholesome & pure, genuinely natural foods & lifestyle products;
  • To develop and produce the best wholesome raw pet foods and truly natural pet products with a focus on using pastured, organic, local, sustainable, wild-crafted ingredients;
  • To provide these products and services at a fair cost to both the consumer and supplier;
  • To support outstanding ranches, farms, small businesses and individuals that work hard to produce products with integrity and honor;
  • To unite a diverse community that share a common interest in wholesome foods & Natural Rearing;
  • To cultivate a compassionate and informed community that educate, inspire, and support one another;
  • To mentor through education about feeding whole fresh food diets to pets and Natural Rearing principles.

SFRAW was originally founded in 2003 with the goal of making high quality, ethically produced meats from excellent sources more affordable.  At the time, I was feeding 10-lbs of raw food every day to my two Great Danes, two cats, and large foster/hospice dog.  I had a difficult time being able to afford, and source, the types of meats I wanted to buy for my animals — meats that were sustainable, humane, and ethically produced from small local ranchers. As a long-time environmentalist and ethical vegan, I simply could not stomach the idea of supporting/buying and feeding my animals factory farmed, industrialized, confinement operation produced meats — the inhumane and cruel conditions under which the animals were raised, unhealthy results (for the economy, humans and animals), and damaging impacts on the environment were all considerations I made in choosing which meats to buy and which farms to support.  But being able to afford the high cost of buying these meats from a typical retail natural grocery outlet or my local butcher shop, and finding a selection of these types of sources was a challenge.  This is how SFRAW was born and this goal will always be a big part of our mission:

We get inquiries regularly from people interested in feeding their dogs and cats raw, but have not made the switch because they have concerns about the associated costs of feeding this way. While it may be true that feeding fresh, wholesome foods from some of the best, highest quality meat producers available may cost more upfront than feeding kibble — we maintain that the benefits of feeding a fresh foods diet, and supporting ethical, sustainable meat producers are more than worth it in the end. One local company, Feed This!, put together this chart that reviews the net cost savings of feeding a raw diet.   Often, when feeding a 100% fresh foods diet, you can realize significant savings on veterinary, grooming and health costs — one of the major benefits of feeding raw is the daily and long-term improvements in health (physical, emotional and behavioral) your dog or cat can experience when given the opportunity to thrive on a biologically appropriate, nutrient-rich, fresh, whole foods diet.

One such inquiry came through recently from a prospective member with two, 110-lb. young male Rhodesian Ridgebacks. They had a monthly budget in place, and wanted to know if they could afford to feed their dogs raw within their budget.  Luckily, I am very familiar with the challenges of feeding large quantities of food on a budget!

I first suggested that she review our last blog post to determine how much they would need to feed based on activity level and age and to review our guide for determining proper body composition and management of their ideal weight.

My next suggestion was to consider feeding a proven, easy-to-follow and moderately priced meal program that I prepared many years ago for a wonderful Great Dane named Xander (Xanders_Menu).  Xander was just weeks old when we started him on this menu, and he’s absolutely thrived on it for over 8 years. He’s now an active, fit and supremely healthy senior that continues to enjoy and thrive on this diet. For a SFRAW member, the overall cost for Xander’s menu (including veggies & supplements) averages out to around $3-4/lb. with today’s pricing.

I then decided to crunch the numbers (both nutritionally and economically) to prepare the below menu for feeding a “Frankenprey” style, cost-conscious diet to be prepared at home using SFRAW sourced ingredients: FrankenPrey Cheap Cuts (PDF). The preparation for this style of feeding is not so much with measuring and mixing things together, but portioning out the cuts into the sizes that you need to feed them (per meal or per day or per dog or cat – whatever works best for you), packing for the freezer and then defrosting to feed “as is” parts and pieces.

SFRAW Frankenprey Cost Analysis

From our very excellent sources/producers, here in San Francisco (where the cost for food is considerably higher than other places in the US and the cost of living is among the highest according to many, including Forbes), the lowest pricing I could put together and still maintain a good, varied/reasonable (not too restrictive or skimping on high quality muscle meat), nutritionally balanced diet was around $2.50-$3/lb.  If these dogs consume the average amount of 2% their body weight in food a day, two 110-lb young, active Ridgebacks would require 132-lbs of food a month and the cost for food would be a bit over $300/month.

The diet I put together includes seafood/fish, so you may not necessarily need to supplement with fish oil/EFAs or SFRAW’s most excellent Red or White Gold supplement (which I strongly recommend!)  This plan is a stripped down, “just the basics” foundation menu that does not include added beneficial foods or supplements, seasonal foods (such as raw goat milk or pastured eggs) or vegetables, herbs, seeds, seaweed, natural vitamins/minerals or other nutrient boosting foods. For their best possible health, I do recommend including some of these nutritional enhancements, at your discretion, in supplemental amounts.  This menu and budget also does not include treats.

On the other hand, my menu plan does not include the frequent deeply DISCOUNTED “one time only deals” and “on special” items we score for our members and work hard to find to keep your overall costs as low as possible.  The products and prices listed on this menu are our everyday low SFRAW member prices (Jan 2015) on products that are available regularly at a great price.  The monthly menu and plan costs could certainly be lowered by incorporating some of these discounted products we offer on a regular basis. That being said, my suggestion to include seasonal extras and whole food supplements (which will add to the cost) along with incorporating those discounted specials we offer, would probably average out the cost per lb. to remain around the same as projected on the menu plan ($2.50-$3/lb).

Of course, it is more expensive to feed prepared raw foods, but not by much for at least the SFRAW Halibut/Salmon Formula ($4.50/lb) and SFRAW Chicken Formula ($5.85/lb). By feeding a prepared raw formula, you can enjoying the convenience of something prepared and packaged for you (simply defrost and feed!) plus the added benefit and security of providing a complete and balanced diet with the addition of wonderfully healthy, nutrient dense “booster” or extra foods included in these blends.  However, for the budget minded SFRAW member, or for those preferring to feed a Frankenprey style diet (based on non-ground whole parts & pieces), this menu provides you with a suggested shopping list, menu plan that provides nutritional balance and expected costs.

I hope this proves that feeding raw through SFRAW can be a lot more affordable than one may expect!

Lastly, there are additional suggestions on how to feed raw on a limited budget available here. However, the SFRAW mission and goal is not to find the least expensive meat possible — our mission and goals are to procure the highest quality, humanely-raised meats and offer these products are a fair market price (“the best meat at the best price”).  To learn more about the economics of supporting healthy and humane meat production, we suggest reading the following articles: (yes, we realize that this is written by the American Grassfed Beef organization)


Written by sfraw

February 25, 2015 at 6:42 am

How Much To Feed When Switching To Raw

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Body Condition Scoring Chart & How Much To Feed

Maintain your adult dog or cat’s score to within the 2-3 range of the body condition score chart included below.


1 = Emaciated Ribs, lumbar vertebrae, pelvic bones and all body prominences evident from a distance. No discernible body fat. Obvious absence of muscle mass.


1 = Emaciated Ribs, lumbar vertebrae, pelvic bones and all body prominences evident from a distance. No discernible body fat. Obvious absence of muscle mass.

2 = Thin Ribs easily palpated and may be visible with no palpable fat. Tops of lumbar vertebrae visible. Pelvic bones less prominent. Obvious waist and abdominal tuck.

2 = Thin Ribs easily palpated and may be visible with no palpable fat. Tops of lumbar vertebrae visible. Pelvic bones less prominent. Obvious waist and abdominal tuck.

2 = Thin Ribs easily palpated and may be visible with no palpable fat. Tops of lumbar vertebrae visible. Pelvic bones less prominent. Obvious waist and abdominal tuck.

2 = Thin Ribs easily palpated and may be visible with no palpable fat. Tops of lumbar vertebrae visible. Pelvic bones less prominent. Obvious waist and abdominal tuck.

3 = Moderate Ribs palpable without excess fat covering. Abdomen tucked up when viewed from side.

3 = Moderate Ribs palpable without excess fat covering. Abdomen tucked up when viewed from side.

3 = Moderate Ribs palpable without excess fat covering. Abdomen tucked up when viewed from side.

3 = Moderate Ribs palpable without excess fat covering. Abdomen tucked up when viewed from side.

4 = Stout General fleshy appearance. Ribs palpable with difficulty. Noticeable fat deposits over lumbar spine and tail base. Abdominal tuck may be absent.

4 = Stout General fleshy appearance. Ribs palpable with difficulty. Noticeable fat deposits over lumbar spine and tail base. Abdominal tuck may be absent.

4 = Stout General fleshy appearance. Ribs palpable with difficulty. Noticeable fat deposits over lumbar spine and tail base. Abdominal tuck may be absent.

4 = Stout General fleshy appearance. Ribs palpable with difficulty. Noticeable fat deposits over lumbar spine and tail base. Abdominal tuck may be absent.

5 = Obese Large fat deposits over chest, spine and tail base. Waist and abdominal tuck absent. Fat deposits on neck and limbs. Abdomen distended.

5 = Obese Large fat deposits over chest, spine and tail base. Waist and abdominal tuck absent. Fat deposits on neck and limbs. Abdomen distended.

5 = Obese Large fat deposits over chest, spine and tail base. Waist and abdominal tuck absent. Fat deposits on neck and limbs. Abdomen distended.

5 = Obese Large fat deposits over chest, spine and tail base. Waist and abdominal tuck absent. Fat deposits on neck and limbs. Abdomen distended.






































Kasie’s last two Great Danes were raised on raw and ate raw their entire lives. Minna (left), is an example of a dog with a super high metabolism - she required 4% of her body weight in food/day to maintain her svelte & muscled figure as an incredibly active dog. She also required a higher fat diet based on fatty cuts of beef, lamb & pork.  Ben (right) needed 2% of his body weight in food per day and could eat anything. They are pictured here as healthy, fit and active 7-year olds hiking at high altitude in the Siskiyou National Forest. (RIP Ben & Minna 1998-2010)

Kasie’s last two Great Danes enjoyed eating raw throughout their entire lifetime. Minna (left), is an example of a dog with a super high metabolism. She required 4% of her body weight in food/day to maintain her svelte & muscled figure as an incredibly active dog. She also required a higher fat diet based on fatty cuts of beef, lamb & pork. Ben (right) needed 2% of his body weight in food per day and could eat anything. They are pictured here as healthy, fit and active 7-year olds hiking at high altitude in the Siskiyou National Forest. (RIP Ben & Minna 1998-2010)

Getting Started

If your animal is initially below or above these mid-range scores of 2-3, be sure to calculate how much food they need to consume per day by using their IDEAL body weight (not their current body weight).

After you determine the suggested amount to feed based on their ideal body weight, consider this your starting amount to feed per day when you first switch to raw feeding. The suggested daily amounts below include all foods being consumed by your animal – treats, meals, snacks, meat, bones, formulas/grinds and all other foods being consumed.

Make Adjustments, If Necessary

If your animal starts to move beyond the 2-3 body score by gaining too much weight, feed less. If they become too thin, feed more. Individual metabolisms and energy requirements can vary dramatically. Pay close attention to your animal’s body condition to accurately determine the amount of food they need to consume to maintain their IDEAL weight. 

Important Consideration for Raw Fed Puppies: If you have a growing puppy and you are feeding raw during the growth period (from weaning through 12-months and up to 2-3 years of age, depending on your breed and dog’s expected adult size):

First, **congratulations** on doing the best thing for your puppy’s health, structure, development, immune system and longevity! You are providing your puppy with the very best opportunity for a long & healthy life.

Second, it is important to keep these pups lean until they have completed their growth and reached full maturity. We prefer to see growing raw fed puppies maintained at a score of 2-3 for ideal health and safe, slow, strong and steady growing.

Check out our blog post about feeding puppies raw diet for more information on this topic.

On Feeding Seniors:  Healthy, less active animals and seniors generally require less food per day to maintain a healthy body weight.  However, some very aged seniors may double or even triple their daily nutrient requirements, especially when faced with illness, debility or a diminished functionality of their digestive system. This last issue may inhibit an animal from properly absorbing nutrients from their diet.  You may want to consider incorporating a high quality digestive enzyme supplement to assist their aging digestive systems in breaking down and absorbing the nutrients in their food. Some seniors flourish with the addition of home-prepared cooked wholesome foods (broths and stews) along with supplements to enhance the nutritional quality of their diets.

In every case, let your animal’s well-being guide you (superseding the recommendations made on any chart) to feed whatever amount they require to stay healthy and fit.

Consider Nutrient Density of Different Foods

Foods that are higher in macro nutrients (calories, fat and protein) will maintain a proper body condition more efficiently than foods that are lower in these macro nutrients.

Per ounce, higher density foods generally include duck, beef, pork and lamb. The more fat and skin you feed, the more calorically dense the food will be. All bones are high in calories and fat – as well as being mineral rich, which is their primary nutritional benefit and reason why we feed them to dogs and cats.

Chicken, fish, game (emu, rabbit) and/or commercially prepared raw foods that add water for processing, or include produce/vegetable matter, dairy or eggs will be lower in these macro-nutrients. In this case, you will need to feed more of these foods to maintain the same body composition.


sf-raw_logo_multiNote About SFRAW Brand Products 

SFRAW brand products are made with whole animals or over 90% meat based ingredients with less than 10% produce and other wholesome “superfood” ingredients to enhance the nutritional quality of our Formulas. We never add water for processing. To minimize processing and maintain nutritional integrity of our fresh, wholesome and exceptional ingredients, we never overgrind. SFRAW grinds & formulas are very dense and potent nutritionally, which means you can usually feed less of our foods to your pet compared to feeding other brands of raw food to maintain an ideal body composition.

Macro-nutrients found in common foods (raw, estimated averages) per ounce:

Per 1 oz serving Calories Carb Protein Total Fat
(g) (g) (g)
Bone marrow, raw 251.18 0 0 13.58
Duck, raw (skin-on) 113 0 3 11
Beef, ground, raw (75/25) 83 0 4.5 7.1
Lamb, ground, raw 80 0 4.7 6.6
Pork, fresh, ground, raw 75 0 4.8 6
Bison, ground, raw 63 0 5.29 4.52
Beef, ground, raw (grass-finished) 54 0 5 4
Turkey, ground, raw (85/15) 51 0 4.8 3.6
below 50 Kcal/ounce
Sardines, raw 46 0 5.6 2.5
Veal, ground, raw 41 0 5.5 1.9
Chicken, ground, raw 40 0 5 2
Eggs, raw 40 0 4 3
Rabbit, raw 39 0 6 2
Salmon, raw 39 0 6 2
Emu, raw 38 0 6 1
Goat, raw 31 0 5.8 0.7
Halibut, raw 30 0 6 1
below 25 Kcal/ounce
Goat milk, raw 16 1.8 1 0.7
Non-Starchy Vegetables (avg) raw 8 2 1 0

Feeding Charts: How Much Raw Food Your Pet Should Consume

(Determined by ideal body weight, age and activity level)

Moderate-High Activity
Ideal Adult Weight ounces/day pounds/day #/week #/month
5 1.6 0.1 0.7 3
10 3.2 0.2 1.4 6
15 4.8 0.3 2.1 9
20 6.4 0.4 2.8 12
25 8 0.5 3.5 15
30 9.6 0.6 4.2 18
35 11.2 0.7 4.9 21
40 12.8 0.8 5.6 24
45 14.4 0.9 6.3 27
50 16 1 7 30
55 17.6 1.1 7.7 33
60 19.2 1.2 8.4 36
65 20.8 1.3 9.1 39
70 22.4 1.4 9.8 42
75 24 1.5 10.5 45
80 25.6 1.6 11.2 48
85 27.2 1.7 11.9 51
90 28.8 1.8 12.6 54
95 30.4 1.9 13.3 57
100 32 2 14 60


High Metabolism (Athletes)
Ideal Adult Weight ounces/day pounds/day #/week #/month
5 3.2 0.2 1.4 6
10 6.4 0.4 2.8 12
15 9.6 0.6 4.2 18
20 12.8 0.8 5.6 24
25 16 1 7 30
30 19.2 1.2 8.4 36
35 22.4 1.4 9.8 42
40 25.6 1.6 11.2 48
45 28.8 1.8 12.6 54
50 32 2 14 60
55 35.2 2.2 15.4 66
60 38.4 2.4 16.8 72
65 41.6 2.6 18.2 78
70 44.8 2.8 19.6 84
75 48 3 21 90
80 51.2 3.2 22.4 96
85 54.4 3.4 23.8 102
90 57.6 3.6 25.2 108
95 60.8 3.8 26.6 114
100 64 4 28 120
Mellow & Chill (Seniors)
Ideal Adult Weight ounces/day pounds/day #/week #/month
5 1.2 0.075 0.525 2.25
10 2.4 0.15 1.05 4.5
15 3.6 0.225 1.575 6.75
20 4.8 0.3 2.1 9
25 6 0.375 2.625 11.25
30 7.2 0.45 3.15 13.5
35 8.4 0.525 3.675 15.75
40 9.6 0.6 4.2 18
45 10.8 0.675 4.725 20.25
50 12 0.75 5.25 22.5
55 13.2 0.825 5.775 24.75
60 14.4 0.9 6.3 27
65 15.6 0.975 6.825 29.25
70 16.8 1.05 7.35 31.5
75 18 1.125 7.875 33.75
80 19.2 1.2 8.4 36
85 20.4 1.275 8.925 38.25
90 21.6 1.35 9.45 40.5
95 22.8 1.425 9.975 42.75
100 24 1.5 10.5 45

Written by sfraw

January 12, 2015 at 3:36 pm


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